Company Details
GCG Wealth Management has a longstanding history, with the company’s origins dating back to the 1970s. Following their expansion and development of a truly comprehensive array of services, the current ownership and management has been congruent since 1994. For over twenty years, their advisors have maintained a high standard of excellence and ethics as they unite their individual experience to help clients achieve their goals. As a symbol of the firm’s mission, the bonsai tree signifies the stages of life that intertwine to create balance. At GCG, they strive to find balance in every area of a client's financial life, through expected milestones or unanticipated events. The bonsai tree reminds them of their dedication to long-term success and their excitement in joining clients on this journey.
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Acquisition Model
Max Cash: 80%
Max Equity: 30%
GCG's standard terms are 40% held in retention over a 12 month period.
Mandatory Points of Alignment
For streamlined efficiency, GCG requests that all advisors centralize their operations and utilize centralized technology solutions.
Advisors will have control over their own calendars.
P&L management is segregated per local office with a collaborative approach to making financial decisions.
GCG has a client experience that advisors are encouraged to tap into, but it is not required.
GCG maintains a dedicated practice management team available for advisors to leverage if they choose so.
Advisors can continue to manage their own strategies but have the option to centralize trading if they prefer to do so.
Advisor Value Proposition
GCG offers advisors and partners full access to its “Partnered Independence” platform, allowing them to outsource as much or as little of their daily tasks as they wish. This platform includes services such as investment processing, insurance applications, LinkedIn management, marketing campaigns, investment management, daily trading, wire transfers, and all operational tasks. Additionally, GCG's middle and back office handles all leases, bill payments, and vendor management, providing a turnkey solution that enables advisors to focus exclusively on their clients.
GCG is currently in the process of hiring remote or virtual CFPs to establish an in-house planning department. These professionals will not compete for business as advisors; instead, they will be salaried CFPs dedicated to running, building, updating, and presenting financial plans using one of GCG's financial planning programs.
GCG's middle and back office takes over all leases, bill payments, vendor management, and other administrative tasks, allowing advisors to focus entirely on their clients while benefiting from a fully turnkey solution.
GCG offers a comprehensive suite of additive services designed to enhance the capabilities of advisors and provide exceptional support for their clients. These services include risk management and boutique lower middle market investment banking, which encompasses exit strategy consulting, capital raising, and valuation services for business owner clients. Additionally, GCG provides trust and estate planning, with the ability to refer clients to attorneys, and access to Premier Trust, a trust company owned by Osaic, at no cost to advisors. The firm also offers family office structure and consulting services through a partnership with BNY Mellon, creating a virtual family office without an internal structure. Furthermore, a Tax Planning Division is slated for launch soon, further expanding the range of services available to advisors and their clients.
GCG's marketing initiatives are designed to help advisors grow their practices effectively. Lead generation is bolstered through a strategic partnership with a publicly traded personal financial website, providing approximately $150 million in investable asset leads monthly. GCG hosts several events annually for advisors and clients, and offers robust support for advisors in their own marketing efforts. Additionally, the Marketing Director customizes digital marketing campaigns and paid LinkedIn promotions tailored to each advisor's specific region, ensuring targeted and effective outreach.
The practice management team, comprised of the leadership team, is dedicated to assisting advisors and partners. They provide support in employee reviews and performance management, and help partners identify and implement strategic growth initiatives. The decentralized process ensures cross-training among team members, allowing them to step in and assist whenever needed, enhancing overall efficiency and support.
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