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Company Details
IMA Financial Group ("IMA") was established 50 years ago as a commercial insurance broker. Twenty-five years ago, the wealth management division was launched under the name TrueNorth Financial. Today, IMA Advisory Services encompasses three distinct wealth management and investment advisory businesses: IMA Private Wealth (serving individuals and families), IMA Retirement (providing institutional retirement plan advisory), and Syntrinsic (offering institutional investment advisory). IMA is a prominent player in the wealth management industry, known for its comprehensive financial advisory services and client-centric approach. The firm has established a strong reputation for delivering personalized financial solutions tailored to meet the unique needs of its diverse clientele.
IMA Advisors offers a comprehensive range of services, including wealth management, insurance brokerage, employee benefits, and personal lines. The firm takes a long-term, diversified portfolio approach and provides valuable resources to support business owners with services such as property and casualty insurance, employee benefits, and retirement plan design. What sets IMA Advisors apart is its holistic approach, combining wealth management with extensive insurance services. Its employee-owned structure empowers partners to have a significant voice in shaping the firm's future. Additionally, IMA Advisors is committed to avoiding conflicts of interest by shutting down its broker-dealer operations and ensuring it is not a product-pushing firm.
IMA Advisory Services, Inc. focuses on a diversified investment approach, emphasizing long-term growth and risk management. The firm employs a combination of active and passive investment strategies to optimize returns while minimizing volatility. The investment philosophy is rooted in thorough market analysis and a disciplined approach to asset allocation.
Asset Classes and Allocation:
- Equities: A significant portion of the portfolio is allocated to equities, with a preference for large-cap and mid-cap stocks. The firm also invests in small-cap stocks to capture growth opportunities.
- Fixed Income: The firm maintains a substantial allocation to fixed income securities, including government bonds, corporate bonds, and municipal bonds. The focus is on high-quality, investment-grade bonds to ensure stability and income generation.
- Alternative Investments: IMA Advisory Services, Inc. includes alternative investments such as real estate, private equity, and hedge funds to enhance diversification and potential returns.
- Cash and Cash Equivalents: A portion of the portfolio is kept in cash and cash equivalents to maintain liquidity and manage short-term needs.
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Acquisition Model
Full Acquisition
Yes. For further information, please contact Alaris.
Yes
For further information, please contact Alaris.
For further information, please contact Alaris.
Mandatory Points of Alignment
IMA offers flexibility with brand adoption, allowing advisors to maintain their own brand or co-brand with the firm, based on their preferences.
Advisors will gradually transition to IMA's tech stack and central operations after close, with full adoption occurring over time.
Advisors will have visibility into their office's P&L post-close.
Advisors are permitted to maintain their own client experience.
IMA offers practice management support for advisors to utilize.
Partners are permitted to continue managing their strategies but must centralize trading.
Advisor Value Proposition
IMA can enhance the growth of an advisor's practice by providing cross-referral opportunities with its 40,000 insurance clients, helping advisors better serve those clients through a growing range of products, services, and expert resources, and allowing them to spend more time with clients by taking on the burden of compliance, HR, and administration.
IMA employs a full-time CFP dedicated exclusively to financial planning, without managing a client book of his own. With extensive experience in MoneyGuidePro Elite, Wealth Studios, and Holistiplan, he provides comprehensive support to advisors and clients. His role includes behind-the-scenes coaching and consultation for advisors and leading fully interactive planning sessions with clients, offering tailored guidance and expertise as needed
IMA significantly enhances a partner's operational capacity by providing robust support across compliance, operations, and technology. The firm has a full-time Chief Compliance Officer (CCO) with experience both within RIAs and at the SEC, ensuring all compliance responsibilities are met, with additional backing from third-party technology and resources. The Operations & Technology team includes a senior leader with 16 years of experience at a major wirehouse, supported by two full-time staff members, the entire IMA Financial Group corporate IT department, and a third-party systems integrator specializing in the Envestnet platform. This comprehensive support ensures that partners never have to struggle with technology issues. Additionally, IMA offers seamless access to a wide array of services, including investment management, lending, and trust services, all through the Envestnet platform.
IMA provides advisors with an expanded suite of products and services, allowing them to offer a personalized combination of solutions tailored to their clients' needs. These offerings include both basic and advanced investment management options, life, disability, and long-term care insurance, personal lines property and casualty insurance, estate planning, and tax advice.
IMA supports advisors in driving organic growth through a combination of internal and external marketing resources. The firm generates a consistent stream of relevant content on topics of interest that advisors can choose to share with clients through the channels they find most impactful, such as direct email or social media. In addition to keeping IMA top of mind with both current and prospective clients, the marketing team also works closely with individual advisors to create customized content and tailored programs that help them engage existing clients and attract new prospects. This approach empowers advisors to build stronger client relationships and grow their business organically.
IMA offers comprehensive practice management support to help new advisors build and streamline their operations. The firm assists partners in defining staff roles and responsibilities within their local offices to ensure clarity and efficiency. Additionally, they provide guidance on employee reviews and performance management to help advisors foster a productive work environment. IMA also recommends workweek structure models to optimize team workflows, ensuring that each team member's tasks are clearly defined daily. Beyond day-to-day operations, IMA helps advisors identify and implement strategic growth initiatives while supporting them in managing their offices toward specific key performance indicators (KPIs). This holistic approach allows new advisors to focus on growth while ensuring their practice runs smoothly and efficiently.
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