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Company Details
Keen Wealth Advisors was founded with a simple mission, to help clients achieve the retirement of their dreams. Keen Wealth Advisors diligently understands clients' goals, challenges, and priorities to guide them towards retirement confidence. Specializing in Retirement Planning, Tax Planning, Investment Management, Income Planning, and Estate Planning & Charitable Giving, Keen Wealth operates as a fiduciary firm, committed to acting in the best interest of its clients. Through thorough consultations, Keen Advisors gain insight into clients' current financial situations and retirement aspirations, ensuring personalized guidance every step of the way.
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Company Videos
Acquisition Model
Full Acquisition
All Cash
Negotiable
Max Cash: 100%
Max Equity: 0%
Keen Wealth Advisors standard retention terms is 30-50% of payment held and released within 12-24 months.
The owners compensation model will largely be set with the owner’s input around cash flow needs post close. There is typically a minimum replacement cost level that will be assessed which is approximately 20% of revenue.
Mandatory Points of Alignment
Ultimately, Keen asks all partners to adopt the brand, however, they are open to a period of co-branding for up to 12 months.
To scale the business effectively, Keen Wealth asks all partners to adopt their technology and systems.
Partners will have total autonomy over their calendars as long as client needs are met.
Keen Wealth takes non-client functions off of advisors plates, including centralizing Profit and Loss (P&L) management.
Keen Wealth Advisors has built out a robust client experience that they want partners to adopt. Although leadership wants a consistent client experience, Keen gives flexibility to advisers, acknowledging they are closest to the client.
Although Keen Wealth Advisors do not have a devoted internal team for practice management, they do have protocols they offer for partners to utilize; however, these are not mandated.
Keen Wealth Advisors places a strong emphasis on partner alignment with the investment management platform and philosophy. The investment menu is designed by a centralized team and Keen leadership aims for new partners to migrate to the investment platform within 12-24 months.
Advisor Value Proposition
Keen Wealth is eager to grow their team of talented advisors and support staff. With decades of leadership experience, they hope to assist in providing growing career paths at various experience levels to the team members of the selling firm.
Keen Wealth provides a centralized planning department to support advisors in serving clients.
All offices benefit from centralized compliance, HR, finance, marketing, and more, to accelerate growth and to spend more time on client-facing activities.
Beyond traditional portfolio management and financial planning, Keen Wealth Advisors also have expertise in pension and Medicare planning. Partners can leverage Keen's centralized planning, investments, and tax planning to serve clients. In addition, Keen offers insights on how to further optimize the seller practice to accelerate growth and spend more time with clients.
Keen Wealth Advisors do a lot of financial and retirement literacy seminars, podcasts, and other social media that drive referrals and new clients. In addition to these marketing efforts, Bill Keen has written, Keen on Retirement, with the second edition coming some time this year, which has generated a large number of readers that converted into clients. Keen Wealth Advisors have a strong digital marketing presence, hosting a variety of webinars, blogs, and podcasts on various topics. Keen Wealth also plan on hosting live community events in areas where they acquire a firm.
Practice management protocols at Keen Wealth are designed to help onboarding partners to define roles and responsibilities for their local office, and even offer support with employee reviews/performance management.
AUM Growth
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