Company Details
At Marcum Wealth, their mission is to provide clients with the tools, resources, and technology to help them become effective “CEOs of their money”™. As a team of advisors offering financial solutions, they provide multidisciplined resources, customized roadmaps, and time-tested financial planning and investment management processes to assist clients in reaching their lifelong and legacy goals. They collaborate with leaders in complementary disciplines across the Marcum affiliates to strategically support clients in crossing their financial finish lines.
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Acquisition Model
Max Cash: 75%
Max Equity: 40%
Mandatory Points of Alignment
Marcum Wealth asks advisors to centralize all operations such as tech, HR, etc.
Partners will have control over their calendars.
P&L (Profit & Loss) statements will be segregated post close.
While adherence to the client experience is not mandatory, Marcum strongly encourages its partners to do so. Advisors can keep their client experience, but the financial plan must come through their centralized team.
Marcum prefers that partners adopt their practice management moving forward.
Although the investment process has been centralized to ensure consistency and streamline operations, it's important to note that the advisors still play a crucial role in the plan design and recommendations. While central teams are responsible for handling allocations, trading, planning, etc. The advisors' input is still critical to their success.
Advisor Value Proposition
Marcum demonstrates a strong commitment to the professional development of their younger advisors by actively encouraging them to obtain their CFP certification. They provide comprehensive training programs that cover different topics each month, including planning, investment frameworks, various areas of the firm, and best practices. Furthermore, Marcum offers an Associate Advisors Handbook, serving as a valuable resource for associates to set expectations and milestones in their work. These initiatives highlight Marcum Wealth's dedication to fostering growth and advancing the careers of their associates.
Partners of Marcum Wealth benefit from the invaluable support of their central planning team, which plays a crucial role in assisting advisors in developing customized financial plans for their clients.
To streamline operations, Marcum Wealth boasts a dedicated 401k team capable of servicing all retirement accounts. This strategic allocation of resources empowers advisors to focus on client-facing tasks, resulting in increased efficiency and an enhanced client experience. Additionally, Marcum Wealth offers an exclusive family office service called Marcum Private Client, catering specifically to high-net-worth families with assets exceeding $25 million.
In addition to offering financial planning and investment management services, Marcum Wealth operates two distinct entities that contribute to its integrated client ecosystem. Marcum Wealth stands apart from Marcum LLP, the accounting firm, distinguishing it from most joint wealth management and accounting firms. While maintaining an ownership stake in each other, Marcum Wealth and Marcum LLP maintain their unique identities and cultures, mutually contributing to each other's success. This arrangement allows Marcum Wealth to operate independently while benefiting from the synergies within the broader ecosystem.
Marcum's marketing efforts leverage the expertise of thousands of Marcum LLP CPAs and utilize a range of tactics including word-of-mouth referrals, targeted events, cultivation of Centers of Influence, strategic social media outreach, and referrals from existing clients. Over time, they have established a strong foundation in these areas, and they have since taken additional steps to expand their reach and enhance their marketing capabilities. They hired a dedicated marketing coordinator last year to spearhead a comprehensive content strategy, including a bi-weekly presence on LinkedIn and Instagram. Additionally, they have begun collaborating with one of their advisors on a new podcast initiative, further bolstering their brand visibility and thought leadership position in the market. Moving forward, they will continue to leverage the depth of their experience and capabilities, as well as the marketing resources of Marcum, to drive even greater engagement with their clients and prospects.
Marcum is working to finalize their operational systems. Teams are structured in a diamond shape, with lead advisors at the top and associate advisors and client support advisors (CSAs) below them. Back-office support is centralized in Cleveland, allowing team members to work more effectively together. This centralization will also enable the allocation of team members to be more efficiently managed, with the cost of each employee allocated back to the team to provide a lift.
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