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Company Details
Mariner has built its firm around what clients need. It began by offering wealth planning resources and then added services from tax planning to insurance—all under one roof. Mariner believes this integrated approach to wealth management helps simplify clients’ lives. The client-first approach is carried out by wealth advisors in offices across the country. Because the teams, including individual and business services, tax planning and preparation, estate planning, trust services, investment management, and personal insurance solutions, as well as Mariner Institutional and specialized business services, are in-house, Mariner can provide clients with a coordinated, customized experience.
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Acquisition Model
Max Cash: 100%
Max Equity: 0%
Standard retention terms are ~25% held for 12 months.
Mandatory Points of Alignment
Mariner will centralize all back office responsibilities such as technology, HR, accounting, and billing.
Advisors will have total autonomy over their calendar.
Mariner will offload the P&L management from their partners.
Mariner Wealth would like to present a client experience through 360° Advice and encourages all advisors to utilize the tools at their disposal. Mariner only wants to enhance the current client experience.
Mariner Wealth has a very strong practice management service for advisor use, but it is not required.
Mariner Wealth allows advisors to retain investment management functions at the local level if desired or outsource to a centralized investment management team. All partners must centralize investment operations (trading, rebalancing, etc.).
Advisor Value Proposition
Mariner Wealth equips its advisors with the necessary tools to showcase their value to clients. From financial planning and proposal generation to risk management, estate and tax planning technology, market commentaries, and communication strategies, Mariner ensures that its integrated tools continually evolve to meet the needs of both advisors and clients.
Support for core wealth management services, such as financial planning and investment management, is available to partners but it’s not mandatory that advisors adopt this support. Specifically, advisors aren’t required to use Mariner’s investment management models for clients.
Mariner wants to take off the operational burdens that its partners carry by centralizing technology, billing, HR, compliance, marketing, payroll, etc.
Beyond portfolio management and financial planning, Mariner offers estate planning, trust services, tax preparation and planning, insurance solutions, investment banking services, bank and credit union consulting services, and retirement plan solutions. Mariner added a law firm in 2022 to further make place advisors can be a “one stop shop” for clients.
Mariner Wealth helps partners grow organically by implementing a variety of strategies. They have a marketing/business development department staffed with approximately 30 people whose sole job is to assist partners in implementing an appropriate organic growth strategy based on desired growth, capacity, strengths and weaknesses. Mariner is part of Schwab’s and Fidelity’s custodian referral programs, which generates billions of dollars in organic growth AUM for partners. In addition to custodial referral programs, Mariner has a network of CPAs and retirement plans from which they drive leads for partners. There are approximately 50 CPA firms in Mariner Wealth’s network that share leads/business with Mariner advisors. Also, Mariner Wealth's internal marketing team comes alongside each partner to develop and implement traditional marketing strategies such as COI, event marketing, social media and direct mail campaigns.
Mariner has a strong practice management program that is designed to differentiate, demonstrate, and deepen their practice.
AUM Growth
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