OneDigital

Kansas City, Missouri
Website:
https://www.onedigital.com/
106766
Kansas City, Missouri
Website:
https://www.onedigital.com/

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Company Details

Approximate AUM
$107,102,340,000
Fee model
Accepts Fees
Permits BD
Permits Insurance
Capital Source
Private Equity
Number of completed Acquisitions
61
Custodians
Schwab
Empower Trust
Fidelity
Description

OneDigital is a leading strategic advisory firm specializing in insurance, financial services, and human resources consulting for businesses and individuals. Founded in 2000 and headquartered in Atlanta, Georgia, OneDigital has grown to operate over 200 offices nationwide, serving more than 100,000 customers and impacting over 6 million lives.

Mission and Vision

OneDigital positions itself as a steward of business growth and people potential, aiming to help clients achieve their aspirations of health, success, and financial security. The firm emphasizes a culture of caring, enabling employers and individuals to do their best work and live their best lives.

Services Offered

OneDigital provides a comprehensive suite of services tailored to meet the diverse needs of its clients:

  • Employee Benefits & Insurance: Offering strategic employee benefits consulting, benefits administration technology, compliance consulting, and global benefits solutions to meet the healthcare needs of organizations at all stages of their growth journey.
  • Human Resources Consulting: Delivering HR solutions that include talent management, organizational effectiveness, workplace culture enhancement, and workforce planning.
  • Retirement & Wealth Services: Providing retirement plan consulting, wealth management, and financial wellness programs to help businesses and employees achieve financial stability and long-term success.
  • Property & Casualty Insurance: Offering risk management and insurance solutions designed to protect businesses and employees from potential liabilities.

OneDigital emphasizes its role as a partner for businesses and individuals navigating the complexities of employee benefits, financial planning, and workforce management. The firm portrays itself as an advocate for progress and well-being, helping clients leverage innovative solutions to foster growth and improve quality of life.

With a strong focus on technology, OneDigital integrates digital tools to enhance client experience and streamline operations, ensuring that the services provided are both effective and efficient. Their narrative centers around empowerment—helping organizations and individuals thrive through strategic guidance and tailored solutions.

Retail market position

OneDigital presents its value proposition as a trusted partner offering integrated health, wealth, and human resources solutions. The company combines expertise in insurance, financial services, and HR consulting to provide businesses and individuals with the tools they need to achieve health, success, and financial security.

OneDigital emphasizes its ability to deliver personalized, data-driven strategies that cater to the unique needs of its clients. Through a blend of advanced technology and experienced professionals, the company positions itself as a leader in creating tailored solutions that address specific challenges and goals.

OneDigital serves a wide range of clients, with a particular focus on small to mid-sized businesses seeking enhanced employee benefits, streamlined HR operations, and comprehensive retirement planning. The company also supports individuals by offering customized financial planning and insurance services. By addressing the distinct needs of these niches, OneDigital establishes itself as a versatile and client-focused organization committed to delivering impactful results.

Investment program

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Locations

Private Residence Phoenix AZ
145 S Durbin Pkwy Saint Johns FL 32259
Private Residence Park City UT
Private Residence Avon OH
Private Residence Miami Beach FL
Private Residence Raleigh NC
Private Residence Nashville TN
Private Residence Boca Raton FL
300 N Tarragona St Pensacola FL 32501
10900 Wayzata Blvd Ste 620 Hopkins MN 55305
Private Residence Marietta GA
Private Residence Aurora CO
Private Residence Tampa FL
Private Residence Redwood City CA
Private Residence Bethesda MD
Private Residence Spring Lake MI
Private Residence Chicago IL
Private Residence Centennial CO
Private Residence Portland OR
Private Residence Elmhurst IL
Private Residence Honolulu HI
Private Residence Hummelstown PA
Private Residence Wayne PA
Private Residence Mount Pleasant SC
Private Residence Moore SC
Private Residence Orange CT
Private Residence Jensen Beach FL
Private Residence Dublin OH
Private Residence Winston Salem NC
Private Residence Olathe KS
Private Residence Bala Cynwyd PA
Private Residence Columbia MO
Private Residence Rumson NJ
Private Residence Dickinson TX
Private Residence Maineville OH
Private Residence Warren OH
Private Residence Allendale MI
Private Residence Ramona CA
Private Residence Sugar Hill GA
Private Residence Lookout Mountain TN
Private Residence Lewes DE
Private Residence Westminster CO
Private Residence Saginaw MI
Private Residence Girard OH
Private Residence Wood Dale IL
Private Residence Glyndon MD
Private Residence Opelika AL
Private Residence Barboursville WV
Private Residence Joshua Tree CA
Private Residence Independence KY
Edificio Edgewell G1 Ste 544 San Juan
Edgewell Building Ste G-1 #544 San Juan
9954 Mayland Dr Henrico VA 23233
9954 Mayland Dr Ste 2200 Henrico VA 23233
973 Via Heraldo Ste 100 Newbury Park CA 91320
99 E Main St Ste 200 Franklin TN 37064
9781 S Meridian Blvd Ste 110 Englewood CO 80112
9711 Washingtonian Blvd Ste 420 Gaithersburg MD 20878
9276 Scranton Rd Ste 550 San Diego CA 92121
9600 Long Point Rd Ste 200 Houston TX 77055
934 Pumehana St Ste 202-B Honolulu HI 96826
921 E Fort Ave Baltimore MD 21230
921 E Fort Ave Ste 230 Baltimore MD 21230
899 Cassatt Rd Ste 200 Berwyn PA 19312
8706 S 700 E Ste 104 Sandy UT 84070
8700 W Bryn Mawr Ave Ste 900S Chicago IL 60631
811 SW 6th Ave Ste 1000 Portland OR 97204
8235 Forsyth Blvd Ste 540 Saint Louis MO 63105
8080 Conser St Overland Park KS 66204
8065 Leesburg Pike Ste 120 Vienna VA 22182
800 Enterprise Dr Ste 128 Oak Brook IL 60523
80 Business Park Dr Ste 205 Armonk NY 10504
80 Business Park Dr Armonk NY 10504
780 5th Ave S Ste 200 Naples FL 34102
7755 Irvine Center Dr Ste 500 Irvine CA 92618
7400 W 110th St Ste 600 Overland Park KS 66210
735 Tank Farm Rd Ste 240 San Luis Obispo CA 93401
7150 E Camelback Rd Ste 444 Scottsdale AZ 85251
6967 S River Gate Dr Ste 102 Midvale UT 84047
685 Main St Ste A Morro Bay CA 93442
6200 E Canyon Rim Rd Ste 202 Anaheim CA 92807
6165 Greenwich Dr Ste 340 San Diego CA 92122
60 E 42nd St Ste 5310 New York NY 10165
5955 Carnegie Blvd Ste 140 Charlotte NC 28209
60 E 42nd St Ste 5310 Brooklyn NY 11203
591 Lytton Ave Palo Alto CA 94301
570 Polaris Pkwy Ste 125 Westerville OH 43082
5450 N Chestnut Hill Way Meridian ID 83646
533 S Vinewood St Escondido CA 92029
5201 Eden Ave Ste 250 Minneapolis MN 55436
5049 Edwards Ranch Rd Fl 4 Fort Worth TX 76109
4901 NW 17th Way Ste 403 Fort Lauderdale FL 33309
4835 N Scottsdale Rd Scottsdale AZ 85251
4860 College Blvd Leawood KS 66211
4401 Northside Pkwy NW Ste 900 Atlanta GA 30327
4200 Rockside Rd Ste 300 Independence OH 44131
400 S Jefferson St Ste 416 Spokane WA 99204
4 W Red Oak Ln Ste 300 West Harrison NY 10604
3623 N Elm St Ste 102 Greensboro NC 27455
3523 N Elm St Ste 114 Greensboro NC 27405
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OneDigital's Ideal Partner

"I was on the other side just a couple of years ago. I remember waking up the day after the transaction and wondering if I would feel a significant amount of regret. However, I can tell you now, being on this side, it's been amazing. I sleep so much better at night because I've taken some risks off the table, yet I still wake up energized about what I’ll accomplish each day and how to grow the business. Ultimately, not much changes—it's still about having fun and developing the business, which is what most of us love to do."

Vince Morris
President of OneDigital's Retirement & Wealth Division

Company Videos

OneDigital Leadership Interview
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Acquisition Model

Acquisition Structure

Full Acquisition

Equity offered

Direct Rollover Equity

Earn out offered

Yes

Deal Terms

Max Cash: 80%

Max Equity: 30%

OneDigital includes a 12 month retention period as part of their deal structure.

Post Acquisition sharing of growth incentives

The owner's compensation model will largely be set with owner input around cash flow needs post-close. There is typically a minimum replacement cost level that will be assessed, which is approximately 20% of revenue. For new accounts added after the close there would be a share of revenue between 25%-35% that can be shared amongst the team.

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Mandatory Points of Alignment

Brand Adoption

OneDigital requires brand adoption for partners, but they will make a customized timeline and transition plan for each partner.

Centralized Operations

To scale the business effectively, OneDigital asks all partners to adopt their technology and systems.

Cross Selling of Services

As long as the client's needs are met, partners have full autonomy over their calendars.

Financial decision making

With collaboration, OneDigital will work with its partners to build an annual budget.

Client Experience

OneDigital believes the client experience should be left up to the advisor.

Client Service Model

OneDigital encourages advisors to adopt their practice management systems, but do not require them to do so.

Investment management autonomy

Advisors that partner with OneDigital may continue to use their own strategies and portfolio management style but they must centralize trading/rebalancing. OneDigital's investment team supports the local advisor to select and monitor investments and trade portfolios.

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Advisor Value Proposition

AVP Overview

OneDigital actively encourages firms to join its organization through acquisition by highlighting several key benefits designed to foster growth, enhance service offerings, and provide robust support systems.

Accelerated Growth and Expanded Resources

Firms that integrate with OneDigital often experience significant growth by leveraging the company's extensive resources and expertise. Many firms report measurable increases in revenue and operational efficiency after joining, attributing this success to the enhanced capabilities and support provided by the larger organization.

Culture of Caring and Employee Development

OneDigital fosters a strong culture of caring, which creates an environment where employees feel valued and supported. The company invests in professional development opportunities and career advancement, resulting in high satisfaction and retention among teams that have joined through acquisition. This approach ensures that new team members feel integrated and empowered within the organization.

Autonomy and Entrepreneurial Spirit

OneDigital’s decentralized decision-making structure allows acquired firms to maintain a sense of independence and entrepreneurial spirit. Leaders in the field can continue to make decisions that align with their local market needs while benefiting from the resources and best practices of a larger, national organization.

Comprehensive Service Offerings

By becoming part of OneDigital, firms gain access to a broad portfolio of services, including employee benefits, retirement and wealth management, property and casualty insurance, and human resources consulting. This allows firms to offer a more comprehensive suite of solutions to their clients, enhancing their ability to address diverse client needs and drive satisfaction and retention.

Investment in Business Transformation

OneDigital is committed to the long-term growth and transformation of acquired businesses. The company provides the necessary tools, training, and resources to help firms adapt to evolving market demands, optimize operations, and achieve sustainable success.

Through these advantages, OneDigital positions itself as a premier destination for firms seeking to expand their capabilities, strengthen their clie

AVP Overview
Planning Support

OneDigital offers specialized planning teams for advisors to leverage.

Planning Support
Operational Support

OneDigitals centralizes all back-office functions allowing advisors to focus on client-facing activities.

Operational Support
Expansion of Services

OneDigital offers services beyond portfolio management that include Employee Benefits consulting, HR Consulting, PEO services, Medicare Services, Non-Qualified Deferred Compensation Plan Consulting, Private Placement Life Insurance, and Property and Casualty insurance Brokerage. Partners are not required to cross-sell these services but are encouraged to do so. OneDigital has a team of 75 employees to support the centralized service team. OneDigitals additional services make them a differentiator when seeking partnership.

Expansion of Services
Organic Growth

OneDigital can support an advisor with an array of marketing channels. OneDigital's marketing capabilities include the following: COI, Event Marketing, Social Media Marketing, General advertising, Radio/Podcast, Call center, Google/SEO, Subject matter expertise/content marketing, and Pipeline development and ongoing lead generation for personalized advice at every client segmentation.

Organic Growth
Training & Gen Two Initiatives

Each acquired firm is allowed to manage their own P&L, which provides them with local control over how to build their team. While OneDigital strives to have consistency in terms of job titles and descriptions, different service models are embraced and supported. Additionally, local teams are supported by a regional HR Leader with staff to help support general onboarding, benefits and recruiting needs.

Training & Gen Two Initiatives
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AUM Growth

Over the past five years, buyer have experienced remarkable growth in their Assets Under Management (AUM). This expansion is the result of strategic initiatives and market positioning.
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Recent News

New Mountain Sells Majority Stake in OneDigital to Onex
New York, NY – October 8, 2020 – New Mountain Capital (“New Mountain”) today announced it has agreed to sell a majority stake in OneDigital, a leading U.S. provider of employee benefits insurance brokerage and retirement consulting services, to Onex Corporation (“Onex”) (TSX: ONEX) and its affiliated funds (the “Onex Group”). New Mountain and OneDigital employees will roll a significant portion of their existing investments into the transaction. Founded in 2000, OneDigital is headquartered in Atlanta, Georgia and has more than 2,000 employees in over 100 offices across the United States.“OneDigital has established a leading national insurance brokerage and a customer- and employee-centric culture which drives business performance,” said Todd Clegg, an Onex Managing Director. “The company has a very impressive management team led by Adam Bruckman and is well positioned to grow both organically and by continuing its track record of successful acquisitions. We are thrilled to partner with Adam, the rest of the OneDigital team and New Mountain.”“Our world-class employees and investment in holistic health, wealth and HR solutions have allowed us to continually grow our market position by providing our clients with a level of value that is unparalleled in the market,” commented Mr. Bruckman, President and Chief Executive Officer of OneDigital. “We look forward to our next phase of growth in partnership with Onex and New Mountain.” “OneDigital’s more than four-fold growth in enterprise value since 2017 demonstrates New Mountain’s commitment to partnership and business-building through organic growth and acquisitions. With the support of Onex, who has deep industry expertise and an aligned long-term investment philosophy, we expect the company to have similar successes going forward,” said Robert Mulcare, Managing Director of New Mountain.The transaction values OneDigital at $2.65 billion. The new equity investment of approximately $960 million will be made by the Onex Group, including Onex Partners V. Upon closing, the Onex Group and employees of OneDigital will own approximately 83% of the company. The transaction is anticipated to close by the end of 2020 subject to customary conditions and regulatory approvals.About New Mountain CapitalNew Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, public equity, and credit funds with over $25 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. For more information on New Mountain Capital, please visit https://www.newmountaincapital.com/.About OnexFounded in 1984, Onex invests and manages capital on behalf of its shareholders, institutional investors and high net worth clients from around the world. Onex’ platforms include: Onex Partners, private equity funds focused on larger opportunities in North America and Europe; ONCAP, private equity funds focused on middle market and smaller opportunities in North America; Onex Credit, which manages primarily non-investment grade debt through collateralized loan obligations, senior loan strategies and other private credit strategies; and Gluskin Sheff’s wealth management services including its actively managed public equity and public credit funds. In total, Onex has approximately $35.6 billion of assets under management, of which approximately $6.6 billion is its own shareholder capital. With offices in Toronto, New York, New Jersey and London, Onex and its experienced management teams are collectively the largest investors across Onex’ platforms.The Onex Partners and ONCAP businesses have assets of $45 billion, generate annual revenues of $25 billion and employ approximately 165,000 people worldwide. Onex shares trade on the Toronto Stock Exchange under the stock symbol ONEX. For more information on Onex, visit its website at www.onex.com. Onex’ security filings can also be accessed at www.sedar.com.About OneDigitalOneDigital is the leading strategic advisory firm in the U.S. and has consistently led from the front as a workplace ally for 20 years. OneDigital’s unique ability to converge health, wealth and human resources into a hub of services and business guidance has empowered companies to create workplaces that attract and retain talent while fueling innovation and company growth. As employee healthcare, wellness and workplace benefits continue to shift, companies of all sizes have relied on OneDigital’s exceptional advisory teams for counsel and its adjacent services, including employee benefits, holistic HR services, retirement and wealth management, employee wellbeing and pharmacy consulting. Headquartered in Atlanta, OneDigital’s more than 100 offices and 2,000 business strategists serve the needs of over 50,000 employers across the United States.OneDigital has been named to the Inc. 5000 List of America’s fastest-growing companies every year since 2007, one of only 12 companies to do so. Currently listed as 18th on Business Insurance’s list of 100 Largest U.S. Brokers, OneDigital’s deep analytic abilities and experienced advisors deliver insights that reduce business risk and improve plan design and performance. For more information, visit www.onedigital.com.
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