Company Details
OneDigital's team of fierce advocates helps businesses and individuals achieve their aspirations of health, success and financial security. The firms insurance, financial services and HR platform provides personalized, tech-enabled solutions for a contemporary work-life experience. More than 75,000 employers and millions of individuals rely on the firm's teams for counsel and access to fully integrated worksite products and services and the retirement and wealth management advice provided through OneDigital Investment Advisors. Founded in 2000 and headquartered in Atlanta, OneDigital maintains offices in most major markets across the nation.
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Acquisition Model
Max Cash: 80%
Max Equity: 30%
OneDigital includes a retention payment as part of their deal structure.
Mandatory Points of Alignment
To scale the business effectively, OneDigital asks all partners to adopt their technology and systems.
As long as the client's needs are met, partners have full autonomy over their calendars.
With collaboration, OneDigital will work with its partners to build an annual budget.
Since OneDigital does not have a branded client experience, advisors are given flexibility in how they deliver advice and value to clients.
OneDigital encourages advisors to adopt their practice management systems, but do not require them to do so.
Advisors that partner with OneDigital may continue to use their own strategies and portfolio management style but they must centralize trading/rebalancing. OneDigital's investment team supports the local advisor to select and monitor investments and trade portfolios.
Advisor Value Proposition
OneDigital developed a comprehensive investment strategy platform, which includes multiple strategies that can be sleeved into one SMA account. With customized strategies from some of the largest investment managers online, advisors can open accounts with minimums as low as $20,000. OneDigital utilizes a thoughtful and customized approach to integrating these strategies into a firm's current investment management process, utilizing tools like Parametric and 55ip to transition portfolios in a tax efficient way.
OneDigital offers specialized planning teams for advisors to leverage.
OneDigitals centralizes all back-office functions allowing advisors to focus on client-facing activities.
OneDigital offers services beyond portfolio management that include Employee Benefits consulting, HR Consulting, PEO services, Medicare Services, Non-Qualified Deferred Compensation Plan Consulting, Private Placement Life Insurance, and Property and Casualty insurance Brokerage. Partners are not required to cross-sell these services but are encouraged to do so. OneDigital has a team of 75 employees to support the centralized service team. OneDigitals additional services make them a differentiator when seeking partnership. While partners with OneDigital are not obligated to cross-sell these services, they are encouraged to do so.
OneDigital can support an advisor with an array of marketing channels. OneDigital's marketing capabilities include the following: COI, Event Marketing, Social Media Marketing, General advertising, Radio/Podcast, Call center, Google/SEO, Subject matter expertise/content marketing, and Pipeline development and ongoing lead generation for personalized advice at every client segmentation.
Each acquired firm is allowed to manage their own P&L, which provides them with local control over how to build their team. While OneDigital strives to have consistency in terms of job titles and descriptions, different service models are embraced and supported. Additionally, local teams are supported by a regional HR Leader with staff to help support general onboarding, benefits and recruiting needs.
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