OneDigital is a leading strategic advisory firm specializing in insurance, financial services, and human resources consulting for businesses and individuals. Founded in 2000 and headquartered in Atlanta, Georgia, OneDigital has grown to operate over 200 offices nationwide, serving more than 100,000 customers and impacting over 6 million lives.
OneDigital positions itself as a steward of business growth and people potential, aiming to help clients achieve their aspirations of health, success, and financial security. The firm emphasizes a culture of caring, enabling employers and individuals to do their best work and live their best lives.
OneDigital provides a comprehensive suite of services tailored to meet the diverse needs of its clients:
OneDigital emphasizes its role as a partner for businesses and individuals navigating the complexities of employee benefits, financial planning, and workforce management. The firm portrays itself as an advocate for progress and well-being, helping clients leverage innovative solutions to foster growth and improve quality of life.
With a strong focus on technology, OneDigital integrates digital tools to enhance client experience and streamline operations, ensuring that the services provided are both effective and efficient. Their narrative centers around empowerment—helping organizations and individuals thrive through strategic guidance and tailored solutions.
OneDigital presents its value proposition as a trusted partner offering integrated health, wealth, and human resources solutions. The company combines expertise in insurance, financial services, and HR consulting to provide businesses and individuals with the tools they need to achieve health, success, and financial security.
OneDigital emphasizes its ability to deliver personalized, data-driven strategies that cater to the unique needs of its clients. Through a blend of advanced technology and experienced professionals, the company positions itself as a leader in creating tailored solutions that address specific challenges and goals.
OneDigital serves a wide range of clients, with a particular focus on small to mid-sized businesses seeking enhanced employee benefits, streamlined HR operations, and comprehensive retirement planning. The company also supports individuals by offering customized financial planning and insurance services. By addressing the distinct needs of these niches, OneDigital establishes itself as a versatile and client-focused organization committed to delivering impactful results.
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Full Acquisition
Direct Rollover Equity
Yes
Max Cash: 80%
Max Equity: 30%
OneDigital includes a 12 month retention period as part of their deal structure.
The owner's compensation model will largely be set with owner input around cash flow needs post-close. There is typically a minimum replacement cost level that will be assessed, which is approximately 20% of revenue. For new accounts added after the close there would be a share of revenue between 25%-35% that can be shared amongst the team.
OneDigital requires brand adoption for partners, but they will make a customized timeline and transition plan for each partner.
To scale the business effectively, OneDigital asks all partners to adopt their technology and systems.
As long as the client's needs are met, partners have full autonomy over their calendars.
With collaboration, OneDigital will work with its partners to build an annual budget.
OneDigital believes the client experience should be left up to the advisor.
OneDigital encourages advisors to adopt their practice management systems, but do not require them to do so.
Advisors that partner with OneDigital may continue to use their own strategies and portfolio management style but they must centralize trading/rebalancing. OneDigital's investment team supports the local advisor to select and monitor investments and trade portfolios.
OneDigital actively encourages firms to join its organization through acquisition by highlighting several key benefits designed to foster growth, enhance service offerings, and provide robust support systems.
Firms that integrate with OneDigital often experience significant growth by leveraging the company's extensive resources and expertise. Many firms report measurable increases in revenue and operational efficiency after joining, attributing this success to the enhanced capabilities and support provided by the larger organization.
OneDigital fosters a strong culture of caring, which creates an environment where employees feel valued and supported. The company invests in professional development opportunities and career advancement, resulting in high satisfaction and retention among teams that have joined through acquisition. This approach ensures that new team members feel integrated and empowered within the organization.
OneDigital’s decentralized decision-making structure allows acquired firms to maintain a sense of independence and entrepreneurial spirit. Leaders in the field can continue to make decisions that align with their local market needs while benefiting from the resources and best practices of a larger, national organization.
By becoming part of OneDigital, firms gain access to a broad portfolio of services, including employee benefits, retirement and wealth management, property and casualty insurance, and human resources consulting. This allows firms to offer a more comprehensive suite of solutions to their clients, enhancing their ability to address diverse client needs and drive satisfaction and retention.
OneDigital is committed to the long-term growth and transformation of acquired businesses. The company provides the necessary tools, training, and resources to help firms adapt to evolving market demands, optimize operations, and achieve sustainable success.
Through these advantages, OneDigital positions itself as a premier destination for firms seeking to expand their capabilities, strengthen their clie
OneDigital offers specialized planning teams for advisors to leverage.
OneDigitals centralizes all back-office functions allowing advisors to focus on client-facing activities.
OneDigital offers services beyond portfolio management that include Employee Benefits consulting, HR Consulting, PEO services, Medicare Services, Non-Qualified Deferred Compensation Plan Consulting, Private Placement Life Insurance, and Property and Casualty insurance Brokerage. Partners are not required to cross-sell these services but are encouraged to do so. OneDigital has a team of 75 employees to support the centralized service team. OneDigitals additional services make them a differentiator when seeking partnership.
OneDigital can support an advisor with an array of marketing channels. OneDigital's marketing capabilities include the following: COI, Event Marketing, Social Media Marketing, General advertising, Radio/Podcast, Call center, Google/SEO, Subject matter expertise/content marketing, and Pipeline development and ongoing lead generation for personalized advice at every client segmentation.
Each acquired firm is allowed to manage their own P&L, which provides them with local control over how to build their team. While OneDigital strives to have consistency in terms of job titles and descriptions, different service models are embraced and supported. Additionally, local teams are supported by a regional HR Leader with staff to help support general onboarding, benefits and recruiting needs.