Company Details
Founded by Attorney William D. Heichel, CFP and his son Keith Heichel, CFP in 1998, Pinnacle is a family-owned and operated Wealth Management firm that has been dedicated to shaping the financial success stories of individuals and families across the United States for over two decades. The journey began with a predecessor company, Lifetime Planning, Inc., in 1980, laying the foundation for what Pinnacle stands for today. The core mission at Pinnacle is to help individuals and families achieve their financial goals by providing comprehensive wealth management services in collaboration with other professionals such as attorneys and CPAs.
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Acquisition Model
Max Cash: 100%
Max Equity: 0%
Pinnacle Advisor's standard retention terms are 20-40% held over a 12-24 month period.
Mandatory Points of Alignment
Partners will centralize all back-office functions. This includes compliance, HR, billing, technology, marketing, trading, and more.
Partners will have total autonomy over their calendars, however, they must coordinate with the main office.
Pinnacle wants to support advisors in P&L management.
Wealth Scorecard® is Pinnacle's branded client experience. They ask all partners to adopt for new clients.
For firms in need of support in defining roles, responsibilities, and streamlining processes, Pinnacle Advisors offers partners valuable resources to enhance office functionality and efficiency.
Pinnacle allows advisors to retain control over their individual strategies, but requires the centralization of trading activities.
Advisor Value Proposition
Affirming Pinnacle's belief in experiential learning for Gen 2, they have created the Insight program. The program stands out as a notable initiative, where clients' children or grandchildren (aged 18-35) are offered the program for a $500 fee. The Insight program pairs them with a Gen 2 advisor, who meets with them annually, managing their financial matters without any account minimums. Furthermore, Pinnacle actively supports the continuous professional development of advisors by covering certification expenses (upon approval) and sponsoring one conference per advisor annually. The company also promotes volunteering as part of its commitment to holistic growth.
Pinnacle has established various committees, including a financial planning committee and an Investment Committee with 15 members, where each partner participates monthly in portfolio reviews and discussions on asset allocation adjustments. Additionally, there are committees dedicated to social, technology, compliance, marketing, and trust matters, each serving specific purposes and ensuring that every partner's voice is heard.
All offices benefit from centralized compliance, HR, finance, marketing, and more, to accelerate growth and to spend more time on client-facing activities.
Beyond financial planning and portfolio management, Pinnacle offers tax preparation tax planning through their 19 CPA relationships, retirement planning, trustee services, estate plans, family office services, and risk management services. Pinnacle also has a strategic relationship with four law firms and one insurance agency.
Pinnacle provides marketing resources for its advisors, including quarterly newsletters, monthly market analysts, quarterly market updates, quarterly webinars, monthly education webinars presented by G2 advisors to the Insight Program, a collateral library, deliverables for CPAs to provide to their clients, QR codes for the Pinnacle website, and corporate-level social media support.
Pinnacle assistance extends to aiding partners and advisors in defining staff roles and responsibilities within their local office. This support further encompasses partnering in employee reviews and performance management processes. Recommendations for structuring the workweek model for local offices, specifying tasks for each day, are also part of Pinnacle's practice management support. Moreover, the guidance extends to assisting partners in identifying and implementing strategic growth initiatives to foster the development of their endeavors.
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