PlanCorp, LLC was founded in 1983 in St. Louis, Missouri, as one of the nation's first fee-only financial planning firms, establishing an early precedent for transparency and client-first advice. Over its four-decade history, the firm has built a track record of innovation, including pioneering academic factor-based investing in 1994, implementing Monte Carlo simulation in 1999, formalizing a team-based client service model in 2000, and earning Missouri's first Certificate of Fiduciary Excellence in 2007, a distinction it has maintained for nearly two decades. PlanCorp has grown through strategic acquisitions, the launch of InspireHer, and partnerships with Brightplan and TRIA Capital Partners, while successfully transitioning leadership to a second generation and expanding its national presence. Today, PlanCorp serves high net worth individuals and families with complex financial needs, delivering proactive, comprehensive, and integrated advice across financial planning, investment management, tax strategy, and estate planning. Advisors operate as financial life advocates, providing clarity, coordination, and disciplined execution across major financial decisions. The firm is particularly well suited for clients who value long-term thinking, evidence-based investing, and a deeply integrated approach to wealth management.