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Company Details
Firm History: Pure Financial Advisors, LLC was founded in 2007 with the mission to provide quality, conflict-free advice to all those in need of it. The firm has grown significantly over the years, achieving several key milestones:
Since its founding in 2007, Pure has shown consistent growth, managing $6.29 billion in client assets as of March 2024, with a client retention rate of 96.11%. The firm's proactive business development processes are both repeatable and scalable, supporting sustained expansion.
Pure Financial Advisors positions itself as a fee-only, conflict-free Registered Investment Advisor providing comprehensive retirement planning services and tax-optimized investment management. The firm emphasizes:
- A tax-aware, academically-influenced, and factor-based asset allocation approach.
- Using salaried planners to minimize conflicts of interest.
- Providing financial education and advice to the mass affluent.
- Centralized support functions to allow advisors to focus on client service and financial planning.
While Pure focuses on Mass Affluent clients, typically pre-retirees or retirees with net investable assets between $500,000 and $5,000,000, it has substantial expertise with the High and Ultra High Net worth market a swell.
Pure Wealth focuses on pre-retirees and retirees, helping them ensure they have enough money for retirement.
Pure Financial Advisors, LLC articulates their investment program as a tax-aware, academically-influenced, and factor-based asset allocator. The firm uses a combination of ETFs, Mutual Funds, and individual equities, which can be customized for each client's needs. They employ a scalable, logic-based approach to Asset Location, enabling the Unified Managed Household construct to the mass affluent.
Pure Financial Advisors' investment philosophy emphasizes a disciplined, research-driven approach that leverages the inherent efficiencies of capital markets. Their strategy focuses on long-term asset growth through broad diversification, cost minimization, and tax efficiency.
Key Components of Pure Financial's Investment Philosophy:
- Research-Driven Approach: Collaborating with leading financial academics, Pure Financial identifies factors that consistently explain differences in investment returns. These factors are economically grounded, persistent over time, and pervasive across markets.
- Market Efficiency: Recognizing that markets efficiently incorporate all available public information, Pure Financial avoids speculative practices like stock-picking and market timing, which research shows are often costly and ineffective.
- Diversification: By constructing globally diversified portfolios, Pure Financial aims to mitigate risk and enhance the reliability of investment outcomes.
- Cost and Tax Efficiency: Utilizing low-cost index funds, ETFs, and institutional-class mutual funds, Pure Financial seeks to minimize expenses. They also strategically locate assets in appropriate accounts to maximize after-tax returns over time.
Implementation Strategies:
- Asset Allocation: Pure Financial structures portfolios to align with clients' long-term goals, emphasizing the importance of asset allocation in achieving desired outcomes.
- Portfolio Rebalancing: Regular monitoring and rebalancing ensure that portfolios maintain their intended risk and return profiles, adjusting for market fluctuation.
- Tax Management: Implementing strategies to reduce annual tax liabilities is a key component of Pure Financial's approach, as taxes are a controllable factor in investment performance.
Pure Financial Advisors boasts a team of highly qualified professionals dedicated to delivering comprehensive, client-focused financial planning and investment management services. Their commitment to excellence is evident in the diverse expertise and credentials of their team members.
Key Team Members:
- Nathan Nicholas, CFA®: As the Director of Portfolio Management, Nathan oversees the firm's investment strategies and processes, ensuring client portfolios are meticulously analyzed and aligned with their financial goals. With over a decade of investment experience, including roles at TD Ameritrade, Nathan is a Chartered Financial Analyst and an active member of the CFA® Society of San Diego.
- Pure Financial
- Brian Perry, CFP®, CFA®, AIF®: Serving as the Executive Vice President and Chief Investment Officer, Brian leads the firm's investment initiatives, bringing a wealth of knowledge in financial planning and asset management.
- Pure Financial
- Kory Bush, CFP®: In his role as Financial Planning Manager, Kory is responsible for the training and development of the financial planning team, managing daily workflows, and enhancing planning strategies to better serve clients.
- Pure Financial
- Jennifer Van Dyne: As the Client Services Manager, Jennifer ensures the client services department operates in compliance with company policies and best practices, leading a team dedicated to exceptional client support.
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- Brennon Bowen, CFP®, AIF®, CEPA®: A Financial Advisor at Pure Financial, Brennon focuses on creating strategies to grow clients’ wealth while maximizing retention. He holds dual bachelor’s degrees in Accounting and Personal Financial Planning, as well as a master’s in Financial Planning and Analytics from Utah Valley University.
- Pure Financial
This diverse team, along with other professionals at Pure Financial Advisors, collaborates to provide personalized financial solutions, ensuring clients receive tailored advice and strategies to meet their unique financial objectives.
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Acquisition Model
Full Acquisition
Pure Financial Advisors offers the possibility of equity participation for advisors, aligning their success with the firm's growth. Advisors have the opportunity to take a portion of the buyer's equity as part of their overall consideration when selling their practice. This aligns the advisor’s success with the firm’s growth and provides long-term wealth-building potential.
Yes
Max Cash: 80%
Max Equity: 30%
Pure has a retention period as a part of its deal structure.
The owner's compensation model will largely be set with owner input around cash flow needs post-close. There is typically a minimum replacement cost level that will be assessed which is approximately 20% of revenue. In addition to base salary, advisors will receive 20% of top line revenue related to new clients as variable compensation.
Mandatory Points of Alignment
Pure Financial would like all partners to adopt their brand to promote a unified firm.
In efforts to streamline the business, partners will centralize operations. This includes technology, HR, marketing, compliance, billing, payroll, and more.
Partners will have total autonomy over their calendars.
Partners will have visibility into their local metrics.
As long as partner philosophies align with Pure's regarding client experience, partners are permitted to continue.
Pure has established practice management protocols that are highly recommended for its partners but are not mandatory.
As long as broad philosophies align, Pure permits partners to continue their strategies.
Advisor Value Proposition
Pure Financial Advisors presents a compelling value proposition for advisors considering joining through acquisition, emphasizing a client-centric approach, robust support infrastructure, and significant growth opportunities. Key elements include:
Client-Centric Approach: Pure operates as a fee-only Registered Investment Advisor, specializing in comprehensive retirement planning and tax-optimized investment management. This structure ensures that client interests are prioritized, fostering trust and long-term relationships.
Credentialed Professional Team: The firm boasts a diverse team of professionals holding over 120 designations across 20 areas of expertise, including CERTIFIED FINANCIAL PLANNER™ professionals (CFP®), Certified Public Accountants (CPA), and Chartered Financial Analysts (CFA). This depth of expertise enables the firm to address complex client needs effectively.
Operational Support and Resources: Pure provides extensive support across various departments:
- Marketing: A robust strategy featuring in-house production of radio, television, and podcast content, alongside email campaigns and social media engagement, generating thousands of leads annually.
- Business Development: A dedicated team manages lead follow-up and appointment setting, allowing advisors to focus on financial planning and client relationships without the need for cold calling or networking.
- Planning Department: Staffed with professionals holding designations such as CFP®, CPA, and JD, this team designs and creates financial plans, handling data entry and research to free advisors from administrative tasks.
- Operations: A client services team facilitates account processing and handles client requests, ensuring a seamless client experience.
- Investment Management: Certified Financial Analysts® manage portfolio construction and daily monitoring, including rebalancing and tax loss harvesting, relieving advisors from trading and research duties.
- Compliance: An in-house department ensures all activities adhere to regulatory standards, maintaining the firm's integrity.
- Data Applications and Technology: The IT team integrates financial planning, CRM, and marketing software, providing technical support and ongoing improvements to enhance efficiency.
- Human Resources: Offers education, support, and training, contributing to a positive workplace culture and providing benefits such as healthcare plans, 401(k) matching, and professional development opportunities.
By joining Pure, advisors can leverage these resources to enhance their practice, focus on client service, and achieve significant growth within a supportive and efficient infrastructure.
The Planning Department at Pure is staffed with highly qualified professionals holding designations such as CFP®, CPA, JD, and AIF®, among others. This team specializes in designing and developing financial plans for advisors by analyzing client information and preparing comprehensive reports for meetings. Advisors are relieved from tasks like data entry, research, and other time-intensive aspects of the planning process. From the moment an appointment is scheduled, the Planning Department provides ongoing support throughout the entire planning journey, allowing advisors to focus on their core responsibilities and maximize their time efficiency.
Pure Financial Advisors, LLC significantly reduces operational responsibilities for advisors by centralizing various functions. This allows advisors to focus on client relationships and business growth. Key areas of support include:
- Marketing and Business Development: Pure Financial Advisors has a dedicated marketing department that runs hundreds of campaigns per year, including TV shows, radio shows, podcasts, workshops, seminars, and digital leads. A business development team vets leads and sets appointments with advisors, ensuring they only meet with qualified prospects.
- Financial Planning: The firm has a centralized financial planning team that handles data input, tax projections, and portfolio analysis. This team includes multiple CPAs and provides extensive support to advisors.
- Client Services, HR, and Compliance: Pure Financial Advisors offers centralized client services, HR, and compliance support, taking non-revenue-generating activities off the advisor's plate.
"We have multiple different departments really to take a lot of the heavy lifting off of the advisor." - Joe Anderson
"It's all about utilizing the scale and resources that we built... it's not about increasing their workload. It's saying, how do we spend your time in the best areas?" - Jason Carver
Pure Financial Advisors enhances the service offering for advisors by providing a comprehensive suite of services that make the seller more attractive to clients and increase revenue potential. These services include:
- Estate Planning
- Retirement/Income Planning
- Tax Planning
- Insurance Services
Pure Financial Advisors enables its advisors to focus exclusively on client relationships and financial planning by relieving them of lead generation, business development, and appointment setting. Advisors meet with qualified prospective clients, close business, and maintain ongoing client relationships. This model allows Pure's advisors to manage more clients on average than the typical RIA, thanks to significant marketing and operational support.
Pure has achieved notable organic growth, supported by robust, multi-channel media marketing, including:
- In-House Media Production: The "Your Money, Your Wealth®" TV show, radio program, and podcast, hosted by CEO Joe Anderson, CFP®, and Executive Chairman Alan Clopine, CPA, educate audiences on retirement planning, investing, and tax strategies, bolstering the firm’s visibility.
- Lead Generation & Nurturing: Collaboration between marketing and business development ensures a consistent flow of prospective clients.
- Social Media & Digital Presence: Engaging content created by the in-house media team expands the firm's online reach.
When expanding into new geographies, Pure grows the local presence by hiring advisors as needed to complement the existing team. This comprehensive infrastructure empowers advisors to deliver superior financial planning while trusting the firm to drive client acquisition and growth effectively.
"Our goal is to not have our advisors be responsible for business development in any form whatsoever. It's the firm's job to develop and cultivate qualified leads and prospects for our advisors to meet with." - Jason Carver
Pure Financial Advisors is committed to developing and mentoring next-generation (Gen 2) advisors. They offer structured training programs and mentorship initiatives to support the growth and development of younger advisors. Key aspects include:
- Centralized Support: Pure Financial Advisors centralizes many functions, allowing advisors to focus on providing high-quality financial planning advice.
- Career Pathing and Leadership Development: The firm offers various career paths, including opportunities to become managing directors or oversee branches. They also provide equity participation options.
"We can find various career paths for advisors, regardless of their age and tenure within the business." - Jason Carver
"We want to create a career path for the CFP, whereby they can be very technically proficient at what they do, provide the best financial advice to clients at the end of the day, but not be bogged down by all the various aspects it takes to run and manage a successful wealth management practice." - Jason Carver
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