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Company Details
Sanctuary Advisors, LLC was started in 2015 and quickly grew to $20B in total assets in four short years. Starting out by "rescuing" advisors from the wirehouse world, the firm aimed to build an independent platform for advisors where have a sense of community and the idea of being independent but not alone. Sanctuary Advisors aims to empower elite entrepreneurial advisors to unlock their full potential and build thriving independent businesses, enabling our Partner Firms to deliver unparalleled client experiences. Sanctuary's purpose is to help advisors live their purpose.
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Acquisition Model
Max Cash: 90%
Max Equity: 30%
Mandatory Points of Alignment
Sanctuary aims to centralize back-office functions such as accounting, payroll, HR, and billing, freeing up advisors to concentrate on serving clients. By streamlining these operational aspects, Sanctuary enables its partners to optimize efficiency and dedicate more time to building strong client relationships.
Managing partners will have control over their calendars.
Partners will have visibility into their local P&L.
The client experience is a top priority for Sanctuary and the firm believes that it should be shaped by the individual advisor. Rather than prescribing a specific client experience, Sanctuary empowers advisors to design and deliver services that align with the style, values, and the preferences of the clients. This approach supports a personalized and tailored experience for every client.
Sanctuary offers support in practice management to partner offices, however, the firm respects the autonomy of partners and does not dictate how they should operate their businesses, allowing for maximum flexibility at the local level.
Sanctuary provides an investment platform, Sanctuary Asset Management (SAM), for advisors to utilize. While the firm requires advisors to centralize trading operations, it respects their independence in managing their own investment strategies. This flexibility allows advisors to leverage the firm’s expertise and tailor investment solutions according to clients’ unique needs.
Advisor Value Proposition
With its commitment to operational efficiency, branding, investment flexibility, client-centricity, and supportive practice management, Sanctuary Advisors aligns with entrepreneurial-minded advisors seeking a platform that empowers them to build and grow their businesses on their own terms.
The firm has a central planning team dedicated to providing guidance, expertise, and best practices to advisors. This team helps partners define and refine the client service model, aligning it with Sanctuary's overall vision and standards. By leveraging the collective knowledge and experience within the firm, Sanctuary's partners gain access to valuable insights and strategies which enhance their ability to meet clients' needs.
Sanctuary aims to centralize back-office functions such as accounting, payroll, HR, and billing, freeing up advisors to concentrate on serving clients.
Apart from portfolio and investment management, Sanctuary offers an extensive range of services to retail clients, including tax preparation, qualified plan expertise, corporate trust services, family office, employee benefits solutions, and risk management.
Sanctuary has a dedicated marketing department staffed with experienced professionals whose primary focus is to assist partners in implementing tailored organic growth strategies. These strategies are designed based on each partner's unique goals, capacity, and strengths. The firm leverages multi-channel marketing campaigns, including social media, inbound marketing, and paid media, to target and engage qualified prospects. In addition to their internal marketing team, Sanctuary Wealth also fosters organic growth through their ancillary businesses. For instance, their institutional business manages a significant number of qualified plans with a substantial asset base and employee reach. Leveraging this expertise, Sanctuary Wealth aims to drive organic growth on behalf of their wealth management partners, tapping into the potential synergies between their various business lines.
Sanctuary is ready to help define roles and responsibilities, implement best practices, and provide guidance on managing processes and procedures. By leveraging insights from high-performing offices across the country, Sanctuary offers valuable resources to enhance practice management.
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