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Company Details
Sanctuary Advisors, LLC ("Sanctuary") was started in 2015 and quickly grew to $20B in total assets in four short years. Starting out by "rescuing" advisors from the wirehouse world, the firm aimed to build an independent platform for advisors who have a sense of community and the idea of being independent but not alone. Sanctuary aims to empower elite entrepreneurial advisors to unlock their full potential and build thriving independent businesses, enabling their partner firms to deliver unparalleled client experiences. Sanctuary's purpose is to help advisors live their purpose.
Sanctuary positions itself as a provider of partnered independence, offering a hybrid model with both a registered investment advisor and a broker-dealer. The firm emphasizes financial freedom, economies of scale, corporate infrastructure support, and a collaborative community. The firm's unique value proposition includes best-in-class tools and technology, compliance and regulatory management, and a national partnership that enhances profitability. Sanctuary embraces the entrepreneurial spirit as a cornerstone of its value proposition, providing maximum autonomy and flexibility to its partner advisors, allowing them to focus on client-facing activities and unleashing their entrepreneurial potential.
Sanctuary Advisors, LLC offers a comprehensive investment advisory service through its network of independent investment advisor representatives (IARs). The firm emphasizes a fiduciary duty to act in the best interest of clients, providing a wide range of investment products and services tailored to individual client needs. Sanctuary's investment philosophy is built on a diversified portfolio approach, leveraging both internal and external managers to achieve client objectives.
Sanctuary implements its investment philosophy through a combination of model portfolios and customized, bespoke portfolios. The firm manages assets both in-house and through external managers, offering a wide range of investment options to meet diverse client needs.
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Acquisition Model
Full Acquisition & Partial Acquisition
Yes. For further information, please contact Alaris.
Yes
For further information, please contact Alaris.
For further information, please contact Alaris.
Mandatory Points of Alignment
While partners are welcome to adopt the Sanctuary brand, it is not required. Partners are permitted to co-brand.
Sanctuary aims to centralize back-office functions such as accounting, payroll, HR, and billing, freeing up advisors to concentrate on serving clients. By streamlining these operational aspects, Sanctuary enables its partners to optimize efficiency and dedicate more time to building strong client relationships.
Partners will have visibility into their local P&L.
The client experience is a top priority for Sanctuary and the firm believes that it should be shaped by the individual advisor. Rather than prescribing a specific client experience, Sanctuary empowers advisors to design and deliver services that align with the style, values, and the preferences of the clients. This approach supports a personalized and tailored experience for every client.
Sanctuary provides practice management support to partner offices while respecting their autonomy. The firm does not impose operational guidelines, allowing partners the flexibility to run their businesses as they see fit at the local level.
Sanctuary provides an investment platform, Sanctuary Asset Management (SAM), for advisors to utilize. While the firm requires advisors to centralize trading operations, it respects their independence in managing their investment strategies. This flexibility allows advisors to leverage the firm’s expertise and tailor investment solutions according to clients’ unique needs
Advisor Value Proposition
With its commitment to operational efficiency, branding, investment flexibility, client-centricity, and supportive practice management, Sanctuary Advisors aligns with entrepreneurial-minded advisors seeking a platform that empowers them to build and grow their businesses on their terms.
The firm has a central planning team dedicated to providing guidance, expertise, and best practices to advisors. This team helps partners define and refine the client service model, aligning it with Sanctuary's overall vision and standards. By leveraging the collective knowledge and experience within the firm, Sanctuary's partners gain access to valuable insights and strategies that enhance their ability to meet clients' needs.
Sanctuary aims to centralize back-office functions such as accounting, payroll, HR, and billing, freeing up advisors to concentrate on serving clients.
Apart from portfolio and investment management, Sanctuary offers an extensive range of services to retail clients, including tax preparation, qualified plan expertise, corporate trust services, family office, employee benefits solutions, and risk management.
Sanctuary has a dedicated marketing department staffed with experienced professionals whose primary focus is to assist partners in implementing tailored organic growth strategies. These strategies are designed based on each partner's unique goals, capacity, and strengths. The firm leverages multi-channel marketing campaigns, including social media, inbound marketing, and paid media, to target and engage qualified prospects. In addition to its internal marketing team, Sanctuary Wealth also fosters organic growth through its ancillary businesses. For instance, their institutional business manages a significant number of qualified plans with a substantial asset base and employee reach. Leveraging this expertise, Sanctuary Wealth aims to drive organic growth on behalf of its wealth management partners, tapping into the potential synergies between their various business lines.
Sanctuary is ready to help define roles and responsibilities, implement best practices, and provide guidance on managing processes and procedures. By leveraging insights from high-performing offices across the country, Sanctuary offers valuable resources to enhance practice management.
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