AI Usage Top Priority for SEC Examiners in 2025

Updated
October 21, 2024
5 mins read
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Examiners at the Securities and Exchange Commission are investigating advisors’ integration of artificial intelligence into their operations, including portfolio management, trading, marketing and compliance.

According to the SEC Exam Division’s 2025 Priorities, released Monday, examiners may examine firms’ “compliance policies and procedures” regarding AI-related services or procedures and their disclosures to investors.

Related: SEC Enforcement Director Gurbir Grewal to Leave Agency

In addition to a previously reported SEC sweep looking into how firms use AI-based tools, it’s the latest indication of an ever-increasing focus by the commission on registrants’ use of AI in their daily practices. It’s all the more notable, considering artificial intelligence was barely mentioned in last year’s exam priorities and wasn’t cited in the 2023 release.

According to the SEC, the exam division will review registrants “regarding their AI capabilities or AI use for accuracy” and determine whether they’ve put adequate policies and procedures in place to supervise the use of AI, including for tasks related to fraud prevention and detection, back-office operations, anti-money laundering processes and trading functions.

“In addition, the division will examine how registrants protect against the loss or misuse of client records and information that may occur from the use of third-party AI models and tools,” the priorities document read.

According to the compliance services provider ACA Group, the SEC’s AI sweep included requests for information on how firms managed AI-related conflicts of interest, marketing materials mentioning AI, continuity plans around AI system failures and other related documents.

This focus comes despite a recent ACA Group survey indicating that 64% of advisory firms had no plans to build or use client-facing AI tools or predictive analytics models in the future (compared to 30% of firms who said they’re not currently doing so but are “exploring or actively building” such tools).


Though AI was mentioned in the 2024 priorities, it’s far more prominent this year, according to Lori Weston, director of product and strategy at STP Investment Services. Firms should be particularly vigilant, considering regulators are bringing enforcement actions against registrants for AI-related lapses.

Weston also said the SEC’s “increased focus” on outsourcing, particularly for advisors related to investment selection and management.

“Advisers should review their overall policies regarding the supervision and oversight of all third-party providers, with a particular focus on the third-party provider’s use of AI,” she said. “In today’s interconnected environment, AI risks can infiltrate a firm’s operations via third-party vendors.”

The commission has been weighing rules related to broker/dealer and RIA conflicts using predictive data analytics, AI and machine learning. However, according to regulatory information at the White House Office of Management and Budget, the commission is considering re-proposing those rules, pushing back their final stages even further.

As in previous years, examiners continue to watch investment advisors’ adherence to fiduciary duties and b/d’s compliance with Regulation Best Interest. They’ll focus on advisors’ recommendations related to high-cost products, unconventional instruments, illiquid and difficult-to-value assets and those assets sensitive to higher interest rates and changing marketing conditions, including commercial real estate.


For dual registrants, examiners are investigating account allocation and selection practices (including differentiating between brokerage and advisory, including when rolling over to an IRA), according to the exam priorities.

Like last year’s priorities, examiners are investigating registrants’ use of crypto assets. Climate and ESG-related concerns are not mentioned in the priorities for the second year after being focal points for several prior years.

https://www.wealthmanagement.com/regulation-compliance/ai-usage-top-priority-sec-examiners-2025

As 2024 unfolds, several significant legal changes are set to impact both individuals and businesses. Staying informed about these updates is crucial for compliance and strategic planning. Here's an overview of the most pertinent legal changes and what they mean for you and your business.

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Mike Dohlberg
CEO Apollon Wealth Management
"Working with Alaris was like being part of a team. their industry knowledge and experience was extremely valuable and the level of professionalism they provided was crucial throughout the entire process."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris was amazing! Not only did they help me find the right fit (or firm?), but they made the transition much smoother than it would've been on my own. And I believe the overall outcome was much better than it would've been without them."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris was a great partner with us in the M&A process. We felt better educated, guided and ultimately able to identify who was a great fit for us as a result of their process."
Mike Dohlberg
CEO Apollon Wealth Management
"Working with Alaris gave us a great sense of confidence through the entire journey and their knowledge of the buyer universe accelerated the process. They are organized, transparent, and frankly, just a great team to work with. We were very happy with them and received a much higher valuation than we would have on our own."
Mike Dohlberg
CEO Apollon Wealth Management
"I first met Allen and Alaris during the summer of 2021. By the end of the year, my life had changed as they were an integral part in helping me make the next transition in my business career by selling/merging with a bigger company. Their communication and recommendations along the way were priceless, and being that this was the biggest career move of my life, they did a wonderful job at making me feel the very comfortable during the process."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris stands out amongst its peers. We appreciate the fact that they took a substantial amount of time to understand our firm and culture - no other M&A advisor has ever done that. The seller economics will always be important and while Alaris seeks to maximize that part of the seller outcome, it's never at the expense of cultural fit."
Mike Dohlberg
CEO Apollon Wealth Management
"At Beacon Pointe, culture is everything. We know when Alaris brings us a prospective partner they have gone through a robust process, are well educated, and have a high probability of being a fit for our family. It's a refreshing model for our industry."
Mike Dohlberg
CEO Apollon Wealth Management
"We love working with Alaris because they understand our model and culture. When they bring us a prospective partner, we have extreme confidence that it's a great fit for both parties. They truly care about the outcome for the buyer and the seller equally."
Mike Dohlberg
CEO Apollon Wealth Management
"Working with Alaris was like being part of a team. their industry knowledge and experience was extremely valuable and the level of professionalism they provided was crucial throughout the entire process."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris was amazing! Not only did they help me find the right fit (or firm?), but they made the transition much smoother than it would've been on my own. And I believe the overall outcome was much better than it would've been without them."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris was a great partner with us in the M&A process. We felt better educated, guided and ultimately able to identify who was a great fit for us as a result of their process."
Mike Dohlberg
CEO Apollon Wealth Management
"Working with Alaris gave us a great sense of confidence through the entire journey and their knowledge of the buyer universe accelerated the process. They are organized, transparent, and frankly, just a great team to work with. We were very happy with them and received a much higher valuation than we would have on our own."
Mike Dohlberg
CEO Apollon Wealth Management
"I first met Allen and Alaris during the summer of 2021. By the end of the year, my life had changed as they were an integral part in helping me make the next transition in my business career by selling/merging with a bigger company. Their communication and recommendations along the way were priceless, and being that this was the biggest career move of my life, they did a wonderful job at making me feel the very comfortable during the process."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris stands out amongst its peers. We appreciate the fact that they took a substantial amount of time to understand our firm and culture - no other M&A advisor has ever done that. The seller economics will always be important and while Alaris seeks to maximize that part of the seller outcome, it's never at the expense of cultural fit."
Mike Dohlberg
CEO Apollon Wealth Management
"At Beacon Pointe, culture is everything. We know when Alaris brings us a prospective partner they have gone through a robust process, are well educated, and have a high probability of being a fit for our family. It's a refreshing model for our industry."
Mike Dohlberg
CEO Apollon Wealth Management
"We love working with Alaris because they understand our model and culture. When they bring us a prospective partner, we have extreme confidence that it's a great fit for both parties. They truly care about the outcome for the buyer and the seller equally."
Mike Dohlberg
CEO Apollon Wealth Management
"Working with Alaris was like being part of a team. their industry knowledge and experience was extremely valuable and the level of professionalism they provided was crucial throughout the entire process."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris was amazing! Not only did they help me find the right fit (or firm?), but they made the transition much smoother than it would've been on my own. And I believe the overall outcome was much better than it would've been without them."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris was a great partner with us in the M&A process. We felt better educated, guided and ultimately able to identify who was a great fit for us as a result of their process."
Mike Dohlberg
CEO Apollon Wealth Management
"Working with Alaris gave us a great sense of confidence through the entire journey and their knowledge of the buyer universe accelerated the process. They are organized, transparent, and frankly, just a great team to work with. We were very happy with them and received a much higher valuation than we would have on our own."
Mike Dohlberg
CEO Apollon Wealth Management
"I first met Allen and Alaris during the summer of 2021. By the end of the year, my life had changed as they were an integral part in helping me make the next transition in my business career by selling/merging with a bigger company. Their communication and recommendations along the way were priceless, and being that this was the biggest career move of my life, they did a wonderful job at making me feel the very comfortable during the process."
Mike Dohlberg
CEO Apollon Wealth Management
"Alaris stands out amongst its peers. We appreciate the fact that they took a substantial amount of time to understand our firm and culture - no other M&A advisor has ever done that. The seller economics will always be important and while Alaris seeks to maximize that part of the seller outcome, it's never at the expense of cultural fit."
Mike Dohlberg
CEO Apollon Wealth Management
"At Beacon Pointe, culture is everything. We know when Alaris brings us a prospective partner they have gone through a robust process, are well educated, and have a high probability of being a fit for our family. It's a refreshing model for our industry."
Mike Dohlberg
CEO Apollon Wealth Management
"We love working with Alaris because they understand our model and culture. When they bring us a prospective partner, we have extreme confidence that it's a great fit for both parties. They truly care about the outcome for the buyer and the seller equally."
Mike Dohlberg
CEO Apollon Wealth Management
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